Frequently Asked Questions about Brain Lab

Q: Why do brains need exercise?

A: Research in the field of neuropsychology shows that there are specific pathways and places in your brain that correspond to learning, aptitude, memory and comprehension. We now know exactly what tasks and exercises strengthen those areas. Conditions like ADD/ADHD, memory loss, or a traumatic brain injury can mean that the pathways are disrupted or not working as well as they should. By doing brain exercises, you can build a faster and more efficient brain infrastructure and permanently lessen the debilitating effects of these conditions.

 Q: What’s the difference between Brain Lab and some of the popular mass-market computer games available?

 A: The difference is in scope and comprehensiveness.  Video games can be engaging, but in order to make a difference in the way your brain works, you have to target the exact pathways that will make a difference.  Brain Lab is also used under the supervision of a licensed neuropsychologist who can evaluate and customize a program for your specific needs.

 Q: Can a computer program really treat ADD or ADHD?

A:  New research shows that brain training software can be effective in treatment of ADD/ADHD.  We can work with you to set up a program to try to work in place of or in conjunction with medical strategies, such as medications. 

Q: Who can benefit from cognitive training?

A: Cognitive training has a wide range of applications, from helping to treat children with learning or attention difficulties, to helping older adults stave off memory problems.  But just like any exercise is good for you, cognitive training can help anyone be a more effective thinker – from the executive who wants to manage her time better to the college-bound student who wants to give himself an edge on the ACTs or SATs.  

Q: What’s the difference between brain training and test prep classes or tutoring?

A: Compare it to athletic training.  You can learn how to do the perfect high jump (aka, learn testing strategies), but if your body (aka, the brain) isn’t strong and well-conditioned, you’re probably not going to be very successful at it.  Brain Lab is exercise and conditioning for the brain.

 Q: Are the benefits of cognitive training really worth the investment of time and money?

A. Most parents don’t question the benefits of braces, music lessons or soccer camp.  But what if you could significantly enhance the chances of your child’s success in school with a simple software program, tailored exactly to your child’s needs?